Tuesday, July 1, 2014

I Must Be Living Under a Rock

General Mills Is Serving Wheaties, the Breakfast of Champions, to Younger Consumers. (The New York Times, 6/30/2014)

Who the frig is Grumpy Cat?  For instance, General Mills this week is releasing a commercial for Honey Nut Cheerios that pairs the brand character, Buzz the bee, with the popular Internet character Grumpy Cat; the commercial was created by Saatchi & Saatchi in New York, part of the Publicis Groupe. 

Only 40 views when I checked it out.  But then it was just "published" today.  ("The Original Grumpy Cat" video -- is it really? -- has more than 15,000,000 views.)

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