Monday, April 8, 2013

Social Media Marketing Boosts Library Card Sign-up at the New York Public Library


Social Media Marketing: How New York Public Library increased card sign-ups by 35%. (Sherpa Blog, 1/31/2013)

Excerpt: Most important to this campaign is the “real outcome, and we are also successful in that regard,” Neuer said about the number of new library cardholders: 

  • Unique page views to the library card registration page increased by 34% 
  • Library card sign-ups were 21% higher than September 2011 
  • The NYPL’s sign-ups were 35% higher than the average number of monthly online library card applications 

Neil Gaimon’s quote was the most popular and created the most engagement: “Google can bring you back 100,000 answers, a librarian can bring you back the right one.”
Hat tip to Lindsay Anderson, LIS 712 student
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